Chris Scholtens, UXC

I am experienced in leveraging user research to provide qualitative and quantitative data to guide design for the best user experiences. I love to design useful things, because a simple, easy to use website or application can be a beautiful, engaging experience that brings joy and satisfaction to a user.

Understanding users helps in designing a website or application they actually want to use, which leads to increased engagement, satisfied users, uncovering and solving new problems proactively, and ultimtately, building a culture of independance and success for users.


Web Designer, Front-End Developer

Wisconsin Housing & Economic Development Authority (WHEDA)
  • Identify, engage, and coordinate with key stakeholders across all business units to coordinate content, develop new features, create intra/inter-connections, and reduce redundancy
  • Originate and edit web content related to business information and communications
  • Maintain, WHEDAnet, and Transform’s architecture, including site map, information hierarchy, data connections, and file directory structure
  • Interface across all business units to recommend hardware/software, functionality, and technical upgrades
  • Conceive strategies and solutions, build consensus, and sell/execute solutions
  • Guide visual development with creation of graphics and other treatments to enhance WHEDA’s brand standards
  • Develop, modify, and have oversight of WHEDA brand styles, standards, and processes for professional quality presentation, continuity, and editorial integrity
  • Demonstrate ability to work individually, pursuing new projects independently, as well as a team member/team leader
  • Educate, guide, or train employees/users on new features and products in a comprehensive, easy to understand manner
  • Improve web performance, optimize loading times, and lower expenses
  • Coordinate data driven analytics, analyze and evaluate, form business cases based on data
  • Manage information, data, and user flow through website and web application experience
  • Coordinate and lead technical & business discussions
  • Develop and maintain project roadmaps, complete with goals throughout
  • Evaluate emerging technologies/industry trends for best practices and standards
  • Provide technology guidance and mentorship
  • Identify user requirements through research and analysis
  • Design information structure, work/user/data flow, navigation
  • Translate technical data, project needs, and analytics into business cases for higher ROI
  • Create custom code to enable new features and interactivity on, using JavaScript, CSS, and HTML
  • Act as a champion for WHEDA and it’s mission
  • Oversaw design, UI testing, business unit review, and rollout of corporate website redesign (2015)
  • Led WHEDA Advance development, training, and morale growth team (2015-2017)
  • Acted as Project Manager for redesign of web-based Find a Lender application (2017)
  • Led a process review of the consumer facing web pages for the Single Family team, evaluating the overall process, user experience, information architecture, and marketing strategy (2018)
  • Attended trainings in leadership development, technical skill development, and project management (2015-2018)
June 2015 - Present

Web Artificer

Chris Scholtens Design Studio
  • Meet with clients to discuss project scope, responsibility for content, timeline, desired features, branding
  • Establish Information Architecture for site content, driving hierarchy, design, and navigation decisions
  • Create art mockups of sites
  • Wireframe site prototypes for multiple devices/platforms
  • Design and create client driven websites, with a content-first, responsive design
  • Conduct user testing for real world results and analysis
  • Ensure design conformity, continuous branding, and excellent user interface
December 2010 - Present

Communications Manager

First United Methodist Church
  • Develop and maintain church website, Facebook™ page, Twitter™ feed, and other social media platforms
  • Coordinate all incoming digital correspondence
  • Build and maintain database of church member information for publications
  • Produce and/or proofread and approve all written and digital communication for content and branding compliance
  • Produce all digital graphics and videos for worship, website, and digital signage
  • Led Communications Task Force in drafting a Communications Policy (2013)
August 2012 - June 2015


Cornell College

Bachelor of Arts
August 2005 - May 2009

American Public University System

Master of Arts
June 2010 - May 2012

Kirkwood Community College

Web Design Certificate Program
June 2014 - May 2015


Programming Languages

Web Content Managers
  • WordPress
  • Drupal
  • Ektron
  • Episerver

  • Morae
  • Viewport

  • Content-First, User Focused Design
  • Iterative Updates for Improved Experience
  • Interactive Engagement on Page
  • Research Driven Decision-Making

I strive for two things in design: simplicity and clarity. Great design is born of those two things.


Apart from being a designer and artificer, I love tinkering with gadgets, drinking tea, listening to old jazz and blues music, and spending time with my family.

When I disconnect from the electronic world, you can find me playing a brain-burning board game or reading either sci-fi/fantasy novels or graphic novels.

Certifications & Professional Affiliations


A selection of my sample user experience design work

Find a WHEDA Lender

The WHEDA Lender List was designed to help consumers view which mortgage lenders offer
WHEDA mortgage products, and ultimately, select a WHEDA approved lender. Through user observation, it became clear that users found the list overwhelming and confusing, which made it less likely for consumers to use the list.

Re-designing the user interface and interaction design for the Lender List helped increase user engagement, and helped contribute to a successful advertising campaign and one of the best years for single family home buying in WHEDA's history.

Visit the Site

Old WHEDA Lender List app Find a WHEDA Lender app
Old WHEDA Lender List left; New Find a WHEDA Lender app right

WHEDA Email Subscription Service

WHEDA had an outdated, unintuitive service to sign up for email news alerts. The design was not accessible on mobile devices and it was generally difficult to complete the signup.

Updating the form fields to be grouped in logical, labeled clusters, creating an interactive county selector map, and providing quick access to list definitions all helped modernize the web application, and greatly improve the user experience.

Visit the Site

Old Subscription Service New Subscription Service
Old WHEDA Email Subscription Service Sign Up page left; New WHEDA Email Subscription Service Sign Up page right
Old Subscription Service New Subscription Service
Old WHEDA Email Subscription Service List Selection page left; New WHEDA Email Subscription Service List Selection page right