I am experienced in leveraging user research to provide qualitative and quantitative data to guide design for the best user experiences. I love to design useful things, because a simple, easy to use website or application can be a beautiful, engaging experience that brings joy and satisfaction to a user.
Understanding users helps in designing a website or application they actually want to use, which leads to increased engagement, satisfied users, uncovering and solving new problems proactively, and ultimtately, building a culture of independance and success for users.
I strive for two things in design: simplicity and clarity. Great design is born of those two things.
Apart from being a designer and artificer, I love tinkering with gadgets, drinking tea, listening to old jazz and blues music, and spending time with my family.
When I disconnect from the electronic world, you can find me playing a brain-burning board game or reading either sci-fi/fantasy novels or graphic novels.
A selection of my sample user experience design work
The WHEDA Lender List was designed to help consumers view which mortgage lenders offer
WHEDA mortgage products, and ultimately, select a WHEDA approved lender. Through user observation, it became clear that users found the list overwhelming and confusing, which made it less likely for consumers to use the list.
Re-designing the user interface and interaction design for the Lender List helped increase user engagement, and helped contribute to a successful advertising campaign and one of the best years for single family home buying in WHEDA's history.Visit the Site
WHEDA had an outdated, unintuitive service to sign up for email news alerts. The design was not accessible on mobile devices and it was generally difficult to complete the signup.
Updating the form fields to be grouped in logical, labeled clusters, creating an interactive county selector map, and providing quick access to list definitions all helped modernize the web application, and greatly improve the user experience.Visit the Site