Chris Scholtens, UXC

Verona, WI |

I am experienced in leveraging user research to provide qualitative and quantitative data to guide design for the best user experiences. I love to design useful things, because a simple, easy to use website or application can be a beautiful, engaging experience that brings joy and satisfaction to a user.

Understanding users helps in designing a website or application they actually want to use, which leads to increased engagement, satisfied users, uncovering and solving new problems proactively, and ultimtately, building a culture of independence and success for users.


Web Designer, Front-End Developer

Wisconsin Housing & Economic Development Authority

June 2015 - Present

  • Identify, engage, and coordinate with key stakeholders across all business units to coordinate content, develop new features, create intra/inter-connections, and reduce redundancy
  • Originate and edit web content related to business information and communications
  • Maintain, WHEDAnet, and Transform’s architecture, including site map, information hierarchy, data connections, and file directory structure
  • Interface across all business units to recommend hardware/software, functionality, and technical upgrades
  • Conceive strategies and solutions, build consensus, and sell/execute solutions
  • Guide visual development with creation of graphics and other treatments to enhance WHEDA’s brand standards
  • Develop, modify, and have oversight of WHEDA brand styles, standards, and processes for professional quality presentation, continuity, and editorial integrity
  • Demonstrate ability to work individually, pursuing new projects independently, as well as a team member/team leader
  • Educate, guide, or train employees/users on new features and products in a comprehensive, easy to understand manner
  • Improve web performance, optimize loading times, and lower expenses
  • Coordinate data driven analytics, analyze and evaluate, form business cases based on data
  • Manage information, data, and user flow through website and web application experience
  • Coordinate and lead technical & business discussions
  • Develop and maintain project roadmaps, complete with goals throughout
  • Evaluate emerging technologies/industry trends for best practices and standards
  • Provide technology guidance and mentorship
  • Identify user requirements through research and analysis
  • Design information structure, work/user/data flow, navigation
  • Translate technical data, project needs, and analytics into business cases for higher ROI
  • Create custom code to enable new features and interactivity on, using JavaScript, CSS, and HTML
  • Act as a champion for WHEDA and it’s mission
  • Oversaw design, UI testing, business unit review, and rollout of corporate website redesign (2015)
  • Led WHEDA Advance development, training, and morale growth team (2015-2017)
  • Acted as Project Manager for redesign of web-based Find a Lender application (2017)
  • Led a process review of the consumer facing web pages for the Single Family team, evaluating the overall process, user experience, information architecture, and marketing strategy (2018)
  • Attended trainings in leadership development, technical skill development, and project management (2015-2018)

Web Artificer

Chris Scholtens Design Studio

December 2010 - Present

  • Meet with clients to discuss project scope, responsibility for content, timeline, desired features, branding
  • Establish Information Architecture for site content, driving hierarchy, design, and navigation decisions
  • Create art mockups of sites
  • Wireframe site prototypes for multiple devices/platforms
  • Design and create client driven websites, with a content-first, responsive design
  • Conduct user testing for real world results and analysis
  • Ensure design conformity, continuous branding, and excellent user interface
  • Attended trainings in leadership development, technical skill development, and project management (2015-2018)


Cornell College

BA, August 2005 - May 2009

American Public University System

MA, June 2010 - May 2012

Kirkwood Community College

Web Design Certificate Program, June 2014 - May 2015


  • HTML
    • HTML 5
    • Bootstrap
    • Tachyon
    • XML
  • CSS
    • CSS 3
    • LESS
    • SASS
  • Javascript
    • jQuery
    • Canvas.js
    • Animate on Scroll js
  • User Research
    • Usability Testing
    • User Interviews/Field Studies
    • Analytics
    • Survey Design/Delivery
    • Card Sorting
    • A/B & Multivariate Testing
  • Wireframes
  • Low Fidelity Mockups
  • Interaction Prototypes
  • User Flows
  • Personas


  • WordPress
  • Drupal
  • Ektron
  • Episerver
  • Widen Digital Asset Management System
  • Adobe Creative Suite
    • Adobe XD
    • Photoshop
    • Illustrator
    • After Effects
    • Premiere Pro
  • Sketch
  • Figma
  • Morae
  • Viewport

Currently Learning

  • React.js


  1. Research
  2. Information Architechture
  3. Prototyping, moving from wireframes to low fidelity, to high fidelity
  4. Design interactions/motion
  5. Test continuously and iteratively

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Certifications & Professional Affiliations


Apart from being a designer and artificer, I love tinkering with gadgets, drinking tea, listening to old jazz and blues music, and spending time with my family.

I have a passion for learning, and am always looking for ways to better myself, add to my skills, or just have a new bit of trivia. That has led me to be a designer that also has experience in coding, project management, content writing, video production/editing, and more!

When I disconnect from the electronic world, you can find me playing a brain-burning board game or reading either sci-fi/fantasy novels or graphic novels.


Selection of User Experience & Interaction Design Projects

  • All projects
  • User Experience Design
  • Interaction Design