I am experienced in leveraging user research to provide qualitative and quantitative data to guide design for the best user experiences. I love to design useful things, because a simple, easy to use website or application can be a beautiful, engaging experience that brings joy and satisfaction to a user.
Understanding users helps design a website or application they actually want to use, which leads to increased engagement, satisfied users, uncovering and solving new problems proactively, and ultimtately, building a culture of independance and success for users.
I strive for two things in design: simplicity and clarity. Great design is born of those two things.
Apart from being a designer and artificer, I love tinkering with gadgets, drinking tea, listening to old jazz and blues music, and spending time with my family.
When I disconnect from the electronic world, you can find me playing a brain-burning board game or reading either sci-fi/fantasy novels or graphic novels.
A selection of sample web design and user experience design projects
The Wisconsin Housing and Economic Development Authority had created an in-house web application to catalogue all the mortgage lenders they work with. The application had not been maintained, and was barely functional, and very difficult to use, leading to a high bounce rate for users.
Re-designing the user interface, accounting for the findings of user research, and examining analytics for the application helped drive design decisions, ultimately leading to a modern, helpful, and much more user friendly application. This in turn led to record breaking engagement, capped off by one of the best years for WHEDA mortgages ever.Visit the Site
WHEDA had an outdated, unintuitive service to sign up for email news alerts. The design was not accessible on mobile devices and it was generally difficult to complete the signup.
Updating the form fields to be grouped in logical, labeled clusters, creating an interactive county selector map, and providing quick access to list definitions all helped modernize the web application, and greatly improve the user experience.Visit the Site
Each year this website must accomodate over 600 campers, youth volunteers, and adult volunteers. Providing quick, identifiable access to the appropriate registration, forms, and other materials is crucial.Visit the Site
Located in small town Iowa, Marengo First United Methodist Church needed to update their website to introduce new branding, and include the capacity to post sermon videos online. I designied a simple, easy to maintain website, with clear organization, which was crucial for a church that relies heavily on volunteers for updates.Visit the Site